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No organization alone can solve Earth’s environmental and climate problems without people’s participation. To get people involved, environmental and climate protection must get a coolness status. Products and services are needed that not only solve environmental problems but also make people feel good and change their perception of the issues, leading to a change in behaviour.

Certified Coolness turns environment and climate protection into a great experience. It inspires people and persuades them to act. It helps them change their lifestyles and achieve a sustainable energy and resource consumption. It does all this in an intelligent, fun, and life-affirming way.

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Certified Coolness: Cool living on a cool planet